Noted in passing

Dave Killion — September 28, 2011

I had wondered on this very blog how different the reaction would be to the death of a great entrepreneur compared to the death of a prominent politician, and now we know –

“Arch West, a retired Frito-Lay marketing executive credited with creating Doritos as the first national tortilla chip brand, has died in Dallas at age 97.”

It must have been a great comfort to West in his final years to know his creation will continue to bring pleasure to millions of people for years and years to come. It is a blessing to mankind that there have been, and will be, so many people making similarly tremendous contributions to human happiness and well-being that the passing of any one of them is hardly even noted. How different they are from those self-serving politicians who rely on state institutions to stage elaborate funerals and ceremonies in order to shore up the illusion of their importance.

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