The Market Is Inclusive

Dave Killion — January 19, 2012

Noah’s Dad brings this ad to our attention, and shares his thoughts

“This wasn’t a “Special Clothing For Special People” catalog.  There wasn’t a call out somewhere on the page proudly proclaiming that “Target’s proud to feature a model with Down syndrome in this week’s ad!”  And they didn’t even ask him to model a shirt with the phrase, “We Aren’t All Angels” printed on the front.

In other words, they didn’t make a big deal out of it.  I like that.”

Of course, if Target had made a big deal out of it, there would likely be ugly things said about cynicism and greed, so they did what the market would most reward them for doing – treat a child with Down Syndrome just the same as they would any other kid. No need for any special acts, regulation, or other government mischief. Just pure self-interest and the profit motive, working together to create a more tolerant, inclusive, and egalitarian world.

 

Thanks to Neatorama for the pointer!

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