The Market Is Inclusive
Dave Killion — January 19, 2012
“This wasn’t a “Special Clothing For Special People” catalog. There wasn’t a call out somewhere on the page proudly proclaiming that “Target’s proud to feature a model with Down syndrome in this week’s ad!” And they didn’t even ask him to model a shirt with the phrase, “We Aren’t All Angels” printed on the front.
In other words, they didn’t make a big deal out of it. I like that.”
Of course, if Target had made a big deal out of it, there would likely be ugly things said about cynicism and greed, so they did what the market would most reward them for doing – treat a child with Down Syndrome just the same as they would any other kid. No need for any special acts, regulation, or other government mischief. Just pure self-interest and the profit motive, working together to create a more tolerant, inclusive, and egalitarian world.
Thanks to Neatorama for the pointer!
Disclaimer: The articles and opinions expressed here are the views of the writer and do not necessarily reflect the views and opinions of the Libertarian Book Club.